What is a Social Media Management Tool?

by Alex Golick


FEB, 2020


Business Growth

As anyone who’s ever worked in social media marketing can tell you, being in charge of social media is no walk in the park. From managing and posting for multiple accounts to researching and optimizing social media strategy, it takes a lot of time and dedication to create an engaged following. So it’s no surprise that more and more people are looking for social media management tools that can help. With the right tool, you can streamline your work and take some of the difficulty out of social media management.

So what is a social media management tool? At it’s most basic, a social media management tool is a software that helps you plan and optimize your social media strategy. You’ll find that different social media management tools offer different capabilities, types of reporting, and pricing options. Below are some of the key benefits you can expect from a social media management tool. When you’re considering using a tool, it’s important to do research to determine which mix of these features suits your needs best. 

Aggregate Data Across Different Social Media Channels

Most social media management tools allow you to connect multiple social media accounts through one convenient portal. That way you can see all your social media information without constantly switching between different accounts. This can be especially beneficial if you have trouble managing all the interactions happening on different social media accounts. With all your messages, comments, and mentions conveniently listed in one place, you’ll be less likely to let important user engagement slip through the cracks.


Improve Your Engagement and Response Time

Responding to every message and comment you receive is an important part of growing a social media following. But sometimes customers will mention your brand outside of your page, or forget to tag you directly in their post. With some social media management tools, you have the option to monitor certain keywords. This way, you can track customer mentions that aren’t direct tags and improve your overall social engagement. Through advanced monitoring, you can improve your engagement on social media and decrease your response time to customer inquiries.


Plan Your Social Media Strategy

If you’re someone who has trouble remembering to post regularly or can’t create a cohesive brand presence, you might consider using a tool to help with your social media strategy. Many social media management tools offer the ability to schedule posts ahead of time, specifying the date and time to post. Some even use data to suggest the best time to post to boost engagement. Other tools offer visual content calendars, so you can see how an entire month’s worth of posts will look before they’ve actually been posted. With an easy-to-see overview of the month ahead, it’s easier to make adjustments that will ensure that your social media presence aligns with your company’s aesthetic. 


Analytics and Reporting

No matter how well you’re managing your social media accounts, you can’t be sure it’s worth the effort if you’re not accurately measuring your results. With a social media management tool, you can access detailed analytics that expand on the performance of your social media accounts. From analyzing hashtag performance to understanding audience demographics to measuring content engagement, you can use social media analytics to improve your social media engagement and grow your social media following.

As useful as social media management tools are, they can’t engage with users or create content that will authentically build you a dedicated following. If you can’t dedicate your time to social media marketing, hiring a social media marketer may be a better option.


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