Getting paid to spend time on Instagram, Facebook, and Twitter is a dream come true for most people. For Social Media Marketers, it’s just another day on the job. While this might sound like an easy way to make a living, successfully managing a company’s social media marketing takes a lot of time, dedication, and effort. But what does a social media marketer actually do? We can break it down into 4 categories: determining social media strategy, creating content, managing social media pages, and organizing social giveaways and partnerships.
Determine A Company’s Overall Social Media Strategy
Your social media needs can vary greatly depending on your business and target audience, and your social media strategy should reflect. The first job a social media marketer is responsible for is determining and implementing your social media strategy. This can include choosing which social media sites to use, researching the best content to be posting, and creating a social media posting schedule. Once that strategy is in place, a social media marketer has to carry it out by ensuring that each post reflects a company’s values and brand identity.
Create Content for Companies to Post on Social Media
In order to post consistently on social media, you need to be creating new content that your audience will find engaging. A social media marketer assists with or even controls the creation of new content for social media sites. For some companies, this will mean a lot of shooting product or lifestyle photos and researching hashtags for Instagram. For others, it could be writing long-form blogs and accompanying summary captions for LinkedIn. A social media marketer will help you determine what type of content you need and how you go about creating it.
Manage Social Media Pages and Respond to Direct Messages
Social Media is one of the easiest ways customers can directly interact with brands, which is why it’s so important that they have a good experience with your company. A social media marketer is responsible for managing your presence on social media and growing your online following. Regularly responding to comments and messages, interacting with other accounts, and encouraging users to follow/like your page are all tasks that social media marketers do to improve your social media presence and ensure that your customers have a positive experience with your company.
Organize Giveaways and Influencer/Brand Partnerships
Giveaways are an efficient way to grow your following, increase brand awareness, and engage with current followers and customers. By running giveaways where users like, comment, or follow your account you can rapidly increase your exposure on social media. Partnering with similar brands or influencers on giveaways can boost brand awareness even further as you engage with a whole new audience that is interested in your company. A social media marketer is responsible for organizing giveaways and reaching out to potential brands and influencers for partnerships. From determining what the prize will be to boosting a post to new audiences, a social media marketer is responsible for ensuring that the giveaway runs smoothly and successfully.