SEO by Site Acquisition

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This is a really exciting and under-utilized strategy!

 

Say you have another website where you’ve built up traffic for your eCommerce store’s target keywords. You can take this site and fold it into your eCommerce site.

 

Here’s how:
  1. Recreate all pages from the other site on your eCommerce site.
  2. Create 301 redirects from each individual page on the other site to the corresponding new page on the eCommerce site.
  3. Change every internal link on the other site to a link to the corresponding new page on the eCommerce site.

 

Outcome:
If done correctly, your eCommerce site will now rank for all the keywords the other site ranked for. This will improve your rankings for other keywords on your eCommerce site!

 

Your eCommerce site will have a great deal of referring domains/new backlinks, which will improve your rankings for other keywords on your eCommerce site!
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