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Intensify is a leading PPC agency in Los Angeles, and provides a full range of services to help businesses expand their reach and promote their brand through PPC.
PPC is an integral part of any robust search engine marketing campaigns and requires dedication to maintain at a high level. At Intensify, we have experts monitoring and managing PPC and optimizing ad spend to get the best results for our clients.
If your company has an online presence, it’s essential to create a multitude of pathways that increase your site traffic and brand awareness. By working with a PPC Marketing Firm, you’re guaranteed to have an individual devoted to improving your search engine visibility and directing a steady stream of potential customers to your website. That’s exactly what we do at Intensify. Our team manages all aspects of your PPC campaign and works with your business to continuously improve results.
PPC advertising is aimed at increasing brand awareness, driving traffic to a site, and ultimately achieving customer purchases. Improving your search engine marketing through PPC is an important part of improving your overall digital marking strategy. At Intensify, we have years of experience working with our clients on PPC to ensure that we’re consistently improving ad scores, lowering Cost-Per-Click, and increasing overall revenue.
PPC stands for Pay-Per-Click. You might recognize it as the suggested products and websites that appear at the top of a google search.
PPC (Pay-Per-Click) is a form of digital advertising that involves bidding for ad spots in search engines and on websites. When your ad is displayed and someone click on it, you pay for that click (hence the name).
CPC stands for Cost-Per-Click, and it is the amount you pay when someone clicks on your ad. Quality Score is a metric that is used to determine how useful your ad will be to the person looking at it. It can be influenced by the relevance of your webpage, the click-through rate to your page, the speed of your website, and other factors. Your CPC bid and Quality Score are used to determine whether your ad gets shown to a user.
An advertiser places a bid on a keyword that they think will be fruitful for their company, and creates an ad to go along with it. When someone conducts a search that Google determines is relevant to your keyword, a bid takes place for that ad space. Looking at CPC bid and quality scores for everyone in the bid, Google determines which ads to show to the user. Important to note is that you won’t automatically pay the amount of your CPC bid – Google uses a number of metrics to determine the amount you will pay when someone clicks on your ad.
Ranking organically for keywords is awesome! But including PPC in your search engine marketing can improve your brand awareness, increase your site traffic, and legitimize your company for a customer, meaning a deeper sense of trust and willingness to buy from you.
“Hiring Intensify has been a game changer for our lead generation. Their skillset, knowledge, and guidance has allowed us to increase our lead generation while lowering our cost per lead.”
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