Linking a Google Ads account to Search Console offers a much larger and more useful set of data to help strategize your client’s advertising campaign. You will be able to understand which keywords are the most effective and how to incorporate them into your advertising. This will not only help you reach your target audience, but offers an advantage on your competitors in the marketplace.
Simply put, it’s about having more data at your fingertips to make smarter marketing moves. Here are some of the main reasons why you should make better use out of Search Console with a Google Ad Account.
Paid Keywords vs Organic Keywords
Search Console offers a daily updated report on the performance of the keywords in your client’s advertising. When you’ve linked the accounts, all of those keywords can be reviewed so you have a better understanding as to which keywords are working and which ones are not.
These reports will lay out how Click-Through Rate (CTR) is impacted for specific keywords in both paid and organic search. This way you can be sure that all of your client’s campaigns are working at peak performance and, more importantly, doing so within their advertising budget.
Once you have this valuable information, you can start to adjust keyword use to those that are shown to have the best performance and fine-tune or pause keywords that aren’t generating desired results. This can save a significant amount of time and money for your client.
Increase Data on Keywords and Queries
Linking your client’s account to Search Console brings you additional information on queries and keywords, which can help to inform the process of brainstorming new keywords that might perform well for your client.
You always want to be on the hunt for new keyword ideas that will attract a wider audience and greater interaction. When you turn to Search Console, that information is ready to view at any time. Brand new keywords are often the catalyst to a more successful campaign.
Outsmarting the Other Guys
Perhaps the most beneficial reason for linking your client’s Google Ads account to Search Console is to get that all-important leg up on the competition. Search Console can give you comparisons breaking down how your keyword campaigns are performing compared to how your client’s competitors are faring with their campaigns.
Having this valuable insight for reference allows you to tweak your client’s campaign so that it outperforms the competition. Search Console offers reports that outline how your client’s ads are performing and examines that performance against campaigns that are in direct competition with your client’s advertising. This puts you and your client in a favorable position to calibrate and improve the campaign so that it outperforms the competition at every turn.
There’s nothing quite like outsmarting the other guys when the prize is hard-earned customer dollars. So don’t think about it anymore, link your client’s Google Ads account to Search Console today!