With the growing importance of social media marketing, it’s easy to see why companies are hiring social media managers to professionally manage their social media accounts. Having a strong social media presence can increase brand awareness, improve customer experience, and generate a following that is loyal to your company. For all these reasons (and more) social media management can be a worthwhile investment. And if you aren’t able to dedicate the hours necessary to create a social media presence yourself, outsourcing social media management can be the perfect solution. But how much does social media management cost?
The short answer – it varies. Social media packages tend to range between $500-$10,000 per month. But that difference in price represents a difference in the types of services you can expect and the quality of those services.
Paying $200-$500 per month for social media management can be tempting because of the price tag, but for less money, you can expect less quality services. For this amount, you can expect a few posts per week of non-original content (either reposting content or using content you already have) and captions/hashtags. This will establish your presence on social media, but your account won’t grow, your brand awareness won’t improve, and you won’t really have a community around your account.
For $1,000-$1,500 per month, you should be seeing slightly better results than those listed above. This could include posting on multiple platforms, more frequent posting, and some minor community management (responding to comments and messages your account gets). For this amount, you can expect to create a stronger sense of community on your page while establishing your brand’s presence on social media. However, your following won’t grow because you aren’t interacting with users outside of your account. To really grow your social media presence and attract loyal followers, you’ll need higher quality services.
If you have the budget for it, paying $2,000-$3,000 per month for social will get you the results you need to have a strong social media presence. Now you can expect regular posting, high-quality captions and hashtags, regular community management, and community engagement. When your social media manager is liking, commenting, and messaging other accounts you’ll see your own following start to grow with real, engaged users. Expect more follows more likes and more comments on all of your posts.
What if you’re ready to build your social media presence, but you don’t have any content to post? Many social media managers offer special packages that include content creation as well as social media management. As social media experts, they tend to have a better idea of what sort of content performs best on different platforms, and which make the most sense for your company. Since this is an extra service it comes with an extra cost which varies as much as the cost of social media management. But if you’re serious about growing your online following and you don’t have your content it can be worth having a discussion about including content creation in your social media management costs.