
We love ecommerce!
Nothing brings us more satisfaction than astronomically scaling ecommerce businesses.
There are many marketing levers you can us to improve ecommerce performance. Perhaps you’re here to figure out which one to pull?
There’s always something that you could be doing to improve ecommerce performance. Here are some of the strategies that you could be utilizing:
Honestly, you should probably be using most of these strategies, but let’s start with where you should begin!
There are two main reasons to start working with an agency.
Honestly, you should probably be using most of these strategies, but let’s start with where you should begin!
Ecommerce involves 3 steps. In order they are:
Your next most lucrative next step depends on how you are doing with all 3 of these steps.
1. Just starting out?
You need to develop a brand. You need to have great social media management including community management and engagement. You could start blogging about your industry. You should develop your profile as an expert in the space online.
2. Great brand but no traffic?
It’s time for ads! Now that people know about your brand, we need them to start visiting your site. Depending on what you offer, you will likely want some combination of Facebook and Instagram advertising and search engine marketing through Google Ads and Bing Ads. If you don’t rank #1 when you Google your brand name, SEO is also a MUST.
3. Already have brand recognition and a ton of traffic, but your conversion rate is under 2%?
You need to focus on conversion optimization. This means determining why your traffic is not converting and working to improve every step of the conversion process. You can utilize a tool like Hotjar to figure out people’s behavior on your site. You can use JustUno for pop-ups to offer people about to leave your site incentives to check out.
Want to take your eCommerce business to the next level? Contact us below, we’d love to hear from you!
310-916-9876
info@intensifynow.com
1235 North Kings Road Suite 204, West Hollywood, CA 90069