Ecommerce Marketing Agency

Ecommerce involves 3 steps. In order they are:

1. You need to build a brand.
2. You need traffic.
3. You need to convert
   traffic into purchases.

Your next most lucrative next step depends on how you are doing with all 3 of these steps.

1. Just starting out?

You need to develop a brand. You need to have great social media management including community management and engagement. You could start blogging about your industry. You should develop your profile as an expert in the space online.

2. Great brand but no traffic?

It’s time for ads! Now that people know about your brand, we need them to start visiting your site. Depending on what you offer, you will likely want some combination of Facebook and Instagram advertising and search engine marketing through Google Ads and Bing Ads. If you don’t rank #1 when you Google your brand name, SEO is also a MUST.

3. Already have brand recognition and a ton of traffic, but your conversion rate is under 2%?

You need to focus on conversion optimization. This means determining why your traffic is not converting and working to improve every step of the conversion process. You can utilize a tool like Hotjar to figure out people’s behavior on your site. You can use JustUno for pop-ups to offer people about to leave your site incentives to check out.