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Intensify's Approach to Ecommerce Marketing

Intensify's Approach to Ecommerce Marketing

We love ecommerce!

Nothing brings us more satisfaction than astronomically scaling ecommerce businesses.

There are many marketing levers you can us to improve ecommerce performance. Perhaps you’re here to figure out which one to pull?

Every Ecommerce Marketing Strategy You Could Use

There’s always something that you could be doing to improve ecommerce performance. Here are some of the strategies that you could be utilizing:

  • Social media management
  • Social media giveaways
  • Email marketing
  • Email entry giveaways
  • Collaborations
  • Influencer marketing
  • Facebook advertising
  • Search engine marketing
  • Retargeting
  • Search engine optimization
  • Exit-intent offers
  • Lead magnets
  • Data Analysis
  • Cart optimization
  • Coupon outreach
  • Content Marketing Strategy
  • Blogging
  • Fashion Marketing
  • Indoctrination campaigns

Honestly, you should probably be using most of these strategies, but let’s start with where you should begin!

What You Should Actually Spend Your Time On

Ecommerce involves 3 steps. In order they are:
  1. You need to build a brand.
  2. You need traffic.
  3. You need to convert traffic into purchases.

Your next most lucrative next step depends on how you are doing with all 3 of these steps.
  1. Just starting out? You need to develop a brand. You need to have great social media management including community management and engagement. You could start blogging about your industry. You should develop your profile as an expert in the space online.
  2. Great brand but no traffic? It’s time for ads! Now that people know about your brand, we need them to start visiting your site. Depending on what you offer, you will likely want some combination of Facebook and Instagram advertising and search engine marketing through Google Ads and Bing Ads. If you don’t rank #1 when you Google your brand name, SEO is also a MUST.
  3. Already have brand recognition and a ton of traffic, but your conversion rate is under 2%? You need to focus on conversion optimization. This means determining why your traffic is not converting and working to improve every step of the conversion process. You can utilize a tool like Hotjar to figure out people’s behavior on your site. You can use JustUno for pop-ups to offer people about to leave your site incentives to check out.

How an Ecommerce Marketing Agency Like Intensify Can Help

There are two main reasons to start working with an agency.

      1. There is always more that you could be doing to improve an eCommerce business. So, if your team has limited bandwidth, or you just want to amplify your growth, an agency can help you to accomplish more.
      2. If you’ve plateaued or encountered an issue you can’t solve, we can often help. Example: traffic on your site is converting at under 2%. A marketing agency in los angeles or elsewhere could help.

Every Ecommerce Marketing Strategy You Could Use

Here are some of the strategies you could be utilizing to improve your ecommerce business:
  • Social media management
  • Social media giveaways
  • Email marketing
  • Email entry giveaways
  • Collaborations
  • Influencer marketing
  • Facebook advertising
  • Search engine marketing
  • Retargeting
  • Search engine optimization
  • Exit-intent offers
  • Lead magnets
  • Upsells
  • Cart optimization
  • Coupon outreach 
  • Blogging
  • Indoctrination campaigns

Honestly, you should probably be using most of these strategies, but let’s start with where you should begin!

What You Should Actually Spend Your Time On

Ecommerce involves 3 steps. In order they are:

  1. You need to build a brand.
  2. You need traffic.
  3. You need to convert
    traffic into purchases.

Your next most lucrative next step depends on how you are doing with all 3 of these steps.

1. Just starting out?

You need to develop a brand. You need to have great social media management including community management and engagement. You could start blogging about your industry. You should develop your profile as an expert in the space online.

2. Great brand but no traffic?

It’s time for ads! Now that people know about your brand, we need them to start visiting your site. Depending on what you offer, you will likely want some combination of Facebook and Instagram advertising and search engine marketing through Google Ads and Bing Ads. If you don’t rank #1 when you Google your brand name, SEO is also a MUST.

3. Already have brand recognition and a ton of traffic, but your conversion rate is under 2%?

You need to focus on conversion optimization. This means determining why your traffic is not converting and working to improve every step of the conversion process. You can utilize a tool like Hotjar to figure out people’s behavior on your site. You can use JustUno for pop-ups to offer people about to leave your site incentives to check out.

How an Ecommerce Marketing Agency Like Intensify Can Help

There are two main reasons to start working with an agency.
    1. There is always more that you could be doing to improve an eCommerce business. So, if your team has limited bandwidth, or you just want to amplify your growth, an agency can help you to accomplish more.
    2. If you’ve plateaued or encountered an issue you can’t solve, we can often help. Example: traffic on your site is converting at under 2%. A marketing agency in los angeles or elsewhere could help.

Next Steps

Want to take your eCommerce business to the next level? Contact us below, we’d love to hear from you!

Contact Us

Intensify Inc

310-916-9876

info@intensifynow.com

1235 North Kings Road Suite 204, West Hollywood, CA 90069

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