How To Set Up Bing Ads

ALERT TO ANYONE ADVERTISING ON MICROSOFT ADS/BING ADS! Microsoft has taken extreme measures to trick advertisers into wasting money on absolute garbage traffic. Here’s our guide to avoiding all worthless traffic from Microsoft Ads: #1 They’ve secretly added a “Smart goal” conversion to many accounts that counts as a conversion in your reporting.     If you only […]

SEO by Site Acquisition

This is a really exciting and under-utilized strategy!   Say you have another website where you’ve built up traffic for your eCommerce store’s target keywords. You can take this site and fold it into your eCommerce site.   Here’s how: Recreate all pages from the other site on your eCommerce site. Create 301 redirects from each individual […]

How To Set Up Facebook Pixel For iOS 14

Social Media Agency

If you’re like most advertisers, your Facebook Ad metrics have been volatile since June 2021. With the iOS 14 update live, Facebook lost the ability to track many users’ behavior on sites outside of Facebook. Some accounts are truly seeing worse performance, while others are just seeing worse metrics in the Facebook Ads platform. Either […]