As a Instagram, LinkedIn, TikTok, and more, has given businesses a unique opportunity to reach their target audiences whenever they please. owner, you know that is a powerful tool to reach new , grow your brand, and boost sales. With billions of users across platforms like Facebook, Twitter,
In order to make the most of the growing and see substantial results, businesses need to focus on ( ).
Optimizing your profiles and posts can catapult a and lead to significant customer acquisition and retention. In this blog, we’ll cover companies can use to improve their presence, increase customer engagement, and drive growth.
Related: How to Get Started with TikTok Ads
What is ( )?
SEO, focuses on improving visibility and click-through rates by using like keyword research, link building, and audience engagement. The priority of is also similar: to attract and retain , drive traffic to a company’s , and generate leads and sales. is the process of configuring accounts and to be as search-friendly and engaging as possible. Like traditional
Now that we’ve answered the question, “what is ?” let’s look at a few businesses can use to improve their presence and drive growth.
1. Account and Profile Optimization
The first step in is to audit your account’s appearance and .
Building a brand story and aesthetic that is appealing to your target audience is essential for success. In , your accounts should be visually cohesive, so make sure to use the same profile picture, cover photo, and brand colors across all platforms.
This also includes perfecting your bio since it’s one of the first things a new visitor or lead sees when browsing your profile page. So keep your bios short, sweet, and to the point. The bio can also be used to support our second technique, searchability.
In the end, what your audience sees when they visit your profile should accurately represent your brand.
Like Google and other search engines, use algorithms to determine which posts appear in a ‘s feed.
You can increase your posts’ searchability and, consequently, their engagement rate by including relevant keywords and hashtags. For example, if you’re a real estate agent in Los Angeles, you would want to use hashtags like #losangelesrealestate, #LArealestate, and #LArealtor.
Your and posts should be tagged appropriately and written to ensure the right people see them.
3. Testing Your Strategy and -Type
After you’ve built a presence and increased your post’s searchability, it’s time to start experimenting with the types of you post.
There are many different types businesses can use to engage their target audiences, including:
● Various kinds of Images and videos
● Blog posts and articles
● News stories
● Live video
By testing different types, you can see which pieces of your target audience responds to the most. You can then adjust your strategy accordingly.
4. Posting at the Right Time
In to the type of , it’s critical to test different posting times to see when your target audience is most active on .
There are a number of that can help you determine when your target audience is online. Instagram, for example, has an “Insights” feature that allows users to see when their followers are most active.
By posting consistently and reviewing your social platform’s analytics dashboard, you can determine the best time to post on , see when your followers want to engage, and more.
5. Being Consistent & Using To Automate
Once you’ve determined the best time to post, it’s important to be consistent with your posting schedule. The best way to ensure consistency is to use management like Sprout Social and HootSuite.
These automation features allow businesses to schedule in advance, so they can focus on other aspects of their and strategy.
6. Make Your Images and Videos the Right Size
Images and videos are key components of since they help break up text-heavy posts and make your more visually appealing.
When posting such , ensure they’re the right size for each platform. If the files are too small, they’ll appear pixelated and low- . If they’re too large, however, load times will increase, and users may lose interest before the has a chance to load.
Instagram, for example, has various options:
● Landscape: 1080 x 566 pixels
● Portrait: 1080 x 1350 pixels
● Square: 1080 x 1080 pixels
● Supported aspect ratios: Anywhere between 1.91:1 and 4:5
● Recommended size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the is landscape or portrait
Each platform has its requirements for profile pictures, header images, newsfeed , and more, so it’s important to ensure your images are the correct size.
7. Engage With Your Audience
is a two-way street, meaning businesses need to engage with their target audiences as much as possible, just as they will engage with your .
Make sure to like, comment, and share other users’ posts, especially if they’re relevant to your industry. Not only will this help increase brand , but it will also establish relationships that could lead to future opportunities.
8. Use UTM Links
Finally, businesses should use UTM links to track their marketing campaigns and understand which channels and links are driving the most traffic to their .
UTM links are simple pieces of code that you can add to the end of your URL. Then, when a clicks on the link, the UTM code is sent back to Google Analytics, providing valuable about your marketing campaign.
Businesses can use this to assess which links receive the most clicks and adjust their strategy, ensuring they use the most effective .
Related: How to Create Snapchat Ads
The Bottom Line
is necessary for businesses that want to increase brand , drive traffic to their , and generate new and exciting customer relationships.
By following the tips outlined in this article, you can create that is more searchable, engaging, and effective.
At Intensify, we offer Contact us for a free consultation today. Marketing & Management to help businesses of all sizes reach their goals. Our experts will with you to create and execute a strategy tailored to your unique needs.
What do you use to grow your ? Let us know in the comments below!