SEO reporting matters. It helps businesses understand their website’s performance and guides strategy adjustments. Intensify implements a comprehensive reporting process that keeps clients informed, allowing for data-driven decisions that lead to SEO growth. Read on for a detailed look into our SEO reporting process.
Data: The Foundation Of SEO Success
Right off the bat, we identify the right keywords and backlink strategies for your business. To do this, we utilize powerful SEO tools that provide insights into which strategies and keywords we want to target right away. Once we’re up and moving, we’ll constantly report on KPIs and monitor for impactful changes.
Finding the right keywords is crucial for a strong online presence. We use Ahrefs for in-depth keyword research, which helps us analyze keyword competition and search volume. Additionally, we leverage Google Ads data to identify high-converting keywords, focusing on terms that have a proven track record of driving sales. By combining insights from both Ahrefs and Google Ads, we can pick the best keywords for your business, ensuring your content resonates with your target audience and drives meaningful conversions.
Backlinks play a significant role in SEO success. We also use Ahrefs for backlink analysis, enabling us to evaluate the quality of your backlinks and identify any toxic links. We also use Ahrefs to catch lost backlinks, allowing us to reach out to the site owners and recover valuable links. By understanding your current backlink profile, we identify opportunities for link building. These can include guest posting, broken link building, unlinked mentions, and more. Our strategies not only expand your online reach but also contribute to a healthier, more diverse backlink profile that drives SEO success.
Reporting On Performance
Google Search Console is a valuable tool for reporting on SEO performance. We use it to gain insights into search queries, click-through rates, and potential issues that may affect your site’s visibility. Addressing these issues promptly helps maintain strong search rankings. It’s the perfect tool for seeing which keywords and pages are actually driving clicks, and which pages are declining that need to be optimized.
Google Analytics offers even more in-depth insights. It allows us to analyze traffic, user behavior, and demographics, helping us understand what drives users to your site. Additionally, we track conversions and goal completions, measuring the success of our SEO efforts and making improvements where needed.
Sharing Data With Clients
We aim to be as transparent as possible with our client partners. We want you to know everything that’s happening with your SEO progress, and never feel left in the dark.
Tracking Target Keywords
Monitoring keyword performance is essential for SEO performance. We use SEranking to track the progress of your target keywords, providing insights into how well your website ranks for the keywords we want to rank for. This data helps us optimize your content and adjust strategies as needed. It also provides clear data on the keywords that matter most.
Live Client Dashboards
Clients need transparency and constant communication. That’s why we share a live dashboard through SEranking that gives you real-time data access and a clear view of your SEO performance. Our open communication approach ensures you’re always informed and confident in our strategies. Although we’re always available, you never need us to understand what’s going on in your rankings.
Intensify values open communication with clients. We conduct bi-weekly calls to discuss the ongoing progress of our SEO efforts. In these calls, we share comprehensive reports that showcase data and insights around general performance and keyword movements. This transparent approach keeps you well-informed, allowing for collaborative decision-making to optimize your SEO strategy.
Ongoing Reporting And Strategy Adjustments
SEO performance requires regular monitoring and updates. We provide ongoing reporting, ensuring you stay informed about your site’s performance. Based on data-driven insights, we adjust strategies to optimize your SEO efforts, keeping your business ahead of the competition. We’re always testing and iterating, so if something stops working we’re ready to move on to the next strategy. By staying dynamic, we’re able to be one step ahead of the competition and the algorithm.
Intensify’s SEO reporting process adds significant value to your business. We drive success through transparent communication, data-driven strategies, and a relentless focus on growth. By trusting in our process, your business will thrive in the competitive digital landscape.