When you open a new plastic surgery clinic, it’s challenging to get your first walk-in clients.
If your website uses effective SEO tactics, it can rank higher than competitors. Plastic surgery clinics with a website ranking for keywords will bring in a steady stream of clients.
Let’s take a look at some easy SEO strategies for plastic surgeons!
Benefits of SEO for Plastic Surgeons
The world of SEO may seem complicated, but there are a few simple tricks you can put in place.
If your website is optimized for search engines, you can beat competitor websites. Many local business owners forget to optimize their websites for search engines.
An effective SEO campaign makes it easy for people to find your website and book an appointment.
Remember, SEO is not a one-and-done project. It takes time to time to see desired results.
Easy SEO Tips for Plastic Surgeons
1 – Create a Professional Website
The first step is to create a professional website for your plastic surgery clinic.
You don’t need to invest thousands of dollars into a website design. There are plenty of tools and website builders you can use to create a professional website.
WordPress is the most popular platform for new websites. Other alternatives are Wix or Squarespace. Your website’s front page should have a detailed breakdown of your clinic’s services. You also want to make it easy for people to book appointments or free consultations.
If you already have a website, it may be time for an overhaul.
2 – Research Local Long Tail Keywords
Keywords are the meat of every SEO strategy. The challenge is finding keywords that are relevant and not too competitive. It’s unlikely that your website will rank for a term such as “plastic surgeon” because it’s far too competitive.
Ideally, a local business website should target long-tail keywords based on the location.
For instance, a keyword such as “best plastic surgeon in New York” is better than “plastic surgeon”.
Consider your neighborhood, city, district, and other location-based keywords.
3 – Write Unique Content
Every page of your website should have unique, well-written, and informative content.
In the content, you want to include as much information about your business as possible. Pages that have longer content also tend to rank higher in search results.
Create an “About us” page that describes your qualifications, credentials, and awards. Google is placing more importance on “Trust” signals. It’s important to make it clear to Google that your business is legitimate and has real employees.
Displaying your qualifications and experience also makes you appear trustworthy to potential clients.
To get an idea, analyze your competition and improve on their content.
4 – Optimize Website On-Page SEO
On-page SEO is the act of optimizing a website page for search engine results. It’s critical to optimize on-page SEO! It provides Google with the most important information about your website. It’s also the only type of SEO that you control.
The following are some simple examples of on-page SEO:
- Include the keyword in the title and headers
- Add a meta description
- Optimize the website for mobile devices
- Use clear and organized URLs
- Reduce image sizes
- Add an SSL
- Make sure your website is fast and responsive.
- Interlink pages and articles
- Include relevant and original images
- Add alt tags to images
Perfecting the on-page SEO of your website can take time but it’s worth the effort. Local business owners often forget about SEO, giving a well-optimized website an advantage.
5 – Create Keyword-Optimized Service Pages
A good SEO practice is to create a dedicated page for each service your clinic offers. For example, a page for liposuction, nose modification, eyelid surgery, etc.
Make sure to include location keywords on each page. Another important point is to make sure your keyword is in the URL of your page. Avoid repeating the same keyword many times. Repeating a keyword too many times can lead to “keyword stuffing”.
Keywords related to your main keyword are LSI keywords. It’s important to include as many LSI keywords as possible in your content.
6 – Add Business Listing to Google Maps
Once your website is ready, it’s time to get your clinic listed on Google Maps. Google My Business is a free service provided by Google.
It’s important to have your business listed on Google Maps. It will appear for location-based searches and people can navigate to it.
To make your clinic even easier to find, include keywords in your Google My Business details. In your business listing make sure to include as many relevant pictures as possible.
For example, pictures of your service list, the interior of your office, and anything else.
Google My Business is an incredible asset to your business. Make sure to reply to reviews, messages, and phone calls. Managing your business is listing is critical.
Google Reviews can make or break a business. Encourage visitors to leave a positive review by offering a free bonus or discount.
7 – Consider Creating a Blog
You can publish helpful articles related to plastic surgery on your website.
Each article can target a specific keyword and has the potential to bring in a steady stream of traffic. Creating a blog on your business website is a marketing tactic that is often overlooked.
8 – Consider Paid Traffic Campaigns
It takes time for Google to rank a website in search results. If you want immediate traffic, paying for it is a good idea.
Once your website is ready, a Google Ads campaign can quickly bring in online visitors. It can not only generate leads but also useful feedback and data for future campaigns.
Setting up a Facebook ad campaign is another option.
The Bottom Line:
With a powerful SEO campaign, a brand new plastic surgery clinic can itch its way to the top of search results. Of course, implementing an entire campaign can be overwhelming for a one-man (or woman) team.
To lighten the load, hire a marketing agency to handle the complicated tasks. Reach out to Intensify for a free SEO consultation.
