What is a PPC Agency?
A PPC Agency is a marketing firm that specializes in creating and managing digital ads for various businesses. PPC agencies work closely with clients to create and execute paid search and social media campaigns that target specific audiences and drive traffic to websites. If you need help with advertising but don’t know where to start, talking to a PPC agency is a great first step.
PPC agencies use a range of tools and techniques to optimize their clients’ campaigns, including A/B testing, bid management, and audience targeting. They continually monitor and analyze the performance of their campaigns, using data-driven insights to make adjustments and improve results. Because they’re focused on the data, they always know the exact variables that go into each campaign and can adjust accordingly.
What Does PPC Stand For?
PPC stands for Pay-Per-Click. It’s a type of online advertising where those advertising pay a fee each time someone clicks on their ad. A la, pay-per-click. When searching a topic, you see these ads above the organic results, marked with the word “ad”. PPC ads can be seen on search engines like Google and Bing, as well as social media platforms like Facebook, Instagram, and TikTok.
What Does A PPC Agency Do?
PPC agencies work to drive traffic to your site with paid ads. Though it sounds simple, there’s a lot that goes into this process. Some of the internal processes PPC agencies use include:
- Keyword research
- Ad creation
- Campaign management
- Analytics and reporting
Why Use A PPC Agency?
Using a PPC agency can offer several benefits for businesses, including expertise, saving time, and being cost-effective. These agencies create and manage all aspects of their clients’ PPC campaigns, saving businesses time and resources to focus on the rest of the business. They work to maximize their advertising budgets by creating and managing campaigns that deliver a strong ROI.
In summary, a PPC agency helps its clients create and manage effective digital advertising campaigns that target their desired audience and deliver results. By working with a PPC agency, businesses save time and money, while also benefiting from the expertise and experience of professionals in the field.
Top 10 PPC Agencies of 2023
1. Intensify
Intensify is a top digital marketing agency that offers PPC advertising, SEO services, CRO, lead generation, and more. They help businesses capitalize on users searching online for relevant services. They specialize in Search Engine Marketing (SEM), also known as Paid Search or PPC. They provide full transparency into their means, methods, and reasoning. Their goal is to provide your business with tangible growth within 3 months. Past clients include Tom Ferry, Holderness & Bourne, and Veronica M.
2. Stealth Venture Labs
Stealth Venture Labs is a digital growth marketing agency that specializes in helping brands scale through natural growth plateaus, from startups to scale-ups and everything in between. They harness decades of e-commerce experience and perfect the growth marketing process to be more effective, efficient, and profitable to their client’s bottom line. They provide full-service affiliate management, focused on creating an efficient and high-performance pipeline. Their team of experts has generated over $2B+ in online sales over their careers at brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber, and more.
3. Hawke Media
Hawke Media is a PPC agency that intently focuses on getting you the most bang for your buck. They have a team of experts who are skilled in maintaining a 5x ROAS and growing revenue for their clients. They’re great at forecasting daily media spend, ad clicks, conversions, and optimizing media spend at the campaign level. They help you manage your advertising budget while empowering you to improve the performance of your campaigns.
4. Klientboost
KlientBoost is one of the best PPC agencies around. They specialize in running paid search and social ads to increase brand awareness and drive conversions at the lowest possible cost. They’re great at designing and optimizing landing pages and have deep expertise in PPC. This allows them to expand and improve existing practices as well as implement new strategies and tests. Their clients highly value their excellent and regular communication, their responsiveness to feedback, and their data-driven approach.
5. Loud Mouth Media
Loud Mouth Media is a renowned digital marketing agency that provides expert strategy in digital marketing development. This includes paid search, analytics, CRO, brand building, and more. As far as PPC goes, they’re experts in driving cost-effective PPC campaigns, strategically presenting ads to the most qualified user, and securing more conversions for your business. They’re also accredited by Bing, Google, and Meta, and won the US Search Award in 2021. Plus, they have a fun name!
6. PPC Geeks
PPC Geeks is a Google Ads pay-per-click agency that helps clients make more profit through smart PPC management, conversion rate optimization, and business-focused strategies. They focus on creating emotive yet practical, creative yet data-led campaigns that are geared towards not only boosting ROI and brand awareness but also making an impact in the real world and within the industries they operate in. They were chosen as PromotionWorld’s Best PPC Management Company for June 2022.
7. JumpFly
JumpFly is a top digital agency that provides comprehensive services. One is obviously PPC, but they also do Amazon advertising, paid social media, and creative media strategy. They’re a smart digital marketing agency for search, shopping, and display. They understand that digital advertising platforms are complicated, competitive, and constantly changing so they focus on understanding their clients’ goals and delivering results. They have a team of experts who provide custom ads for their Google Adwords and Bing Ads marketing campaigns.
8. Stackmatix
Stackmatix is a startup growth partner that offers consultative guidance and solutions for long-term focused organizations. They provide integrated marketing solutions for businesses at any stage of their lifecycle from startup, to growth-stage, to enterprise. They have a team of experts who dive in, analyze the data, understand your customer, and identify opportunities for growth. They genuinely care to make clients successful and take an interest in their product and the company’s future. They provide straightforward and results-oriented digital marketing consultation.
9. Directive Consulting
Directive Consulting is a highly respected marketing agency that specializes in helping SaaS companies run high-ROI campaigns. The types of campaigns they run include paid search, paid social, programmatic, account-based marketing, content development, and more. Their team of PPC specialists use their expertise to design, build, and execute digital advertising campaigns that meet specific organizational goals and objectives. To them, what matters most is generating customers for their clients and growing their clients’ user base.
10. Disruptive Advertising
Disruptive Advertising is a top PPC agency that takes an intensely collaborative, client-focused approach to boosting digital marketing efforts. They work to understand their clients’ businesses, goals, and the impact each one’s success has on their customers and communities. They then create an overarching marketing strategy. They have a fully staffed creative team to create assets – or supplement work from your internal team – to help your campaigns be more successful. They also provide hard data and analytics to measure success and drive development forward.
Final Thoughts
The right PPC agency for your business will depend on a variety of factors, including your industry, target audience, budget, and marketing goals. A reputable PPC agency should have a proven track record of success in managing campaigns similar to yours, and a deep understanding of the latest industry trends and best practices. They should also be transparent in their communication and reporting, providing regular updates and insights into campaign performance. The best PPC agency for your business will work collaboratively with you to create a customized strategy that aligns with your unique business objectives, while also delivering measurable results and a positive return on investment.
