Mastering Keyword Research and Competitive Analysis for SEO Success

keyword research

Intensify Agency excels in SEO, helping businesses grow online. Keyword research and competitive analysis are vital components of our expertise. Our clients achieve success by utilizing our proven methods. Read on to learn how we do it.

Keyword Research Process

Unlock your website’s potential with our comprehensive keyword research process. We delve deep into your business, target audience, and industry to identify high-converting keywords that drive targeted traffic and boost your online visibility.

Understand Client’s Business

We begin by understanding our client’s business. We assess their goals, identify their target audience, and analyze the industry landscape. This helps us build a solid foundation for an effective SEO strategy. We also consider the unique selling points of our client’s products or services, allowing us to create tailored SEO campaigns.

Comprehensive Keyword Analysis

Brainstorming is essential in our process. We think of potential keywords and use advanced tools for research, such as Google Keyword Planner, Ahrefs, and SEMrush. By analyzing search volume, competition, and keyword difficulty, we identify long-tail keywords that are less competitive and more targeted.

Our team also investigates local and seasonal keyword trends, ensuring that our strategies are always up-to-date and relevant. We create a list of primary and secondary keywords to target, increasing the chances of ranking higher on search engine result pages (SERPs).

Relevance and Intent

We carefully filter keywords based on relevance and align them with user intent. Prioritizing high-converting keywords ensures maximum ROI for our clients. We categorize keywords into informational, navigational, and transactional types to create content that matches user expectations and drives conversions.

Competitive Analysis

Stay ahead of the competition with our in-depth competitive analysis. We scrutinize your competitors’ strengths and weaknesses, discovering opportunities for your business to shine. Gain valuable insights and develop robust SEO strategies that propel your website to the top of search results.

Identify Competitors

We study the client’s industry to determine direct and indirect competitors. Understanding the competition helps us develop strategies that excel in the marketplace. We analyze their market share, customer base, and online presence to gain insights into their strengths and weaknesses.

Competitor Keyword Analysis

By examining competitors’ keywords, we learn from their successes and failures. We uncover untapped opportunities and pinpoint areas for improvement in our client’s keyword strategy. This process also reveals gaps in the competitor’s content, providing ideas for our client to explore and capitalize on.

Analyze Competitors’ Backlinks

Backlinks play a significant role in SEO success. We evaluate competitors’ backlink profiles using tools like Ahrefs and Moz to identify high-quality links and potential link-building opportunities. We analyze their anchor text distribution, referring domains, and link velocity to develop a comprehensive link-building strategy for our clients.

Review Competitors’ On-Page SEO

We assess the content quality of competitors’ websites, examining their meta tags, headings, URL structure, and keyword usage. We also investigate their site speed, mobile-friendliness, and overall user experience to identify optimization opportunities. This allows us to create a robust and comprehensive SEO strategy for our clients.

Competitor Content Analysis

A thorough content analysis helps us understand what type of content resonates with the target audience. We review competitors’ blogs, articles, videos, and social media posts to identify content gaps and opportunities for our clients. We also analyze their content marketing strategies to provide valuable insights for our client’s campaigns.

Continuous Monitoring and Adjustment

At Intensify, we track keyword performance and monitor competitor activities. We use tools like Google Analytics, Google Search Console, and third-party software to measure the success of our SEO strategies. Our team regularly analyzes data such as organic traffic, click-through rate (CTR), bounce rate, and conversions to make data-driven decisions.

We refine strategies as needed, as SEO is an ongoing process. Our clients stay ahead of the competition with our adaptive approach. We also stay updated on industry trends, algorithm updates, and best practices to ensure our strategies remain effective and relevant.

Intensify: Your SEO Partner

Intensify is your go-to SEO partner, excelling in keyword research and competitive analysis. Our clients achieve online success with our proven methods, which include personalized strategies, continuous monitoring, and result-driven optimization.

When you work with us, you can expect:

  • In-depth keyword research tailored to your specific business and industry
  • Comprehensive competitive analysis to identify strengths, weaknesses, and opportunities
  • On-going monitoring and adjustment of SEO strategies to stay ahead of the competition
  • An experienced and dedicated team that stays updated on industry trends and best practices


Our commitment to your success goes beyond initial strategy development. We offer continuous support and guidance, ensuring that your business remains competitive and thrives in the ever-changing digital landscape.

Reach out to us, and let’s grow your business together. Experience the difference that Intensify Agency can make in your online presence, search rankings, and overall business growth.

Choose Intensify, and let us help you build a strong online presence, attract more customers, and achieve your business goals. We look forward to partnering with you on your journey to SEO success.