TikTok is a platform that specializes in short videos, and while it is primarily used for entertainment, it can also be a valuable marketing tool.
To make your videos take off, consider creating engaging content, using relevant hashtags, and promoting your videos through other channels. With the right strategy, your videos can gain views, likes, and comments quickly.
How Does Content Go Viral On TikTok?
Content goes viral on TikTok when it’s relevant and aligned with current trends. Using popular and catchy music or sound bites, having engaging visuals, utilizing popular and relevant hashtags, posting at the right time, and collaborating with popular TikTok users are all ways to increase the chances of virality. It’s crucial to create high-quality, unique, and entertaining content that is visually appealing to the watcher with a short attention span. Going viral on TikTok isn’t an exact science, but following certain best practices greatly increases your chance for success.
Does Follower Count Or Past Performance Matter?
While an existing following does help to an extent, it’s not necessary to go viral on TikTok. The algorithm makes it so anyone can go viral as long as their content is entertaining, unique, and engaging. It prioritizes content that resonates with the platform’s users and can spread quickly.
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How To Go Viral on TikTok: Best Practices
When generating ideas for your viral TikTok content, it’s important to think creatively and come up with unique concepts. Avoid replicating ideas that have already been done before. To gain inspiration, look at popular videos and consider how you can put your own spin on them.
Here are a few examples of ideas that could have the potential to go viral:
- Collaborating with well-known TikTok creators
- Attempting something bold or extreme
- Lip-syncing to hit songs
- Recreating popular memes
- Dressing in outlandish costumes
- Playing pranks on friends or family
Note that these are just examples and that it is important to be unique and creative in order to increase the chances of going viral.
If you’re struggling to come up with unique ideas, don’t worry, you can still be creative with existing concepts. Be open to experimenting and having fun with your content creation. Don’t be afraid to put your own spin on popular ideas.
To increase the chances of your videos going viral, it’s essential to make sure they are attention-grabbing. With a vast amount of content on TikTok, it is crucial to ensure that your videos stand out from the rest.
To create attention-grabbing content, consider the following tips:
- Be creative with your concepts
- Incorporate humor
- Connect with your audience by being relatable
- Utilize trending topics and hashtags
- Keep your videos concise
- Incorporate visually appealing elements
- Use music effectively
Additionally, try to be unexpected in your videos to surprise viewers and make them stop and take notice. If you’re able to capture people’s attention, you’re on the right track to going viral on TikTok.
Use Hashtags To Get Your Videos Seen
Hashtags are an effective method to expand the reach of your videos. By utilizing relevant hashtags, your videos will have a higher likelihood of appearing in people’s feeds. The more people that view your videos, the greater the probability that one of them will go viral.
Here are some tips to help you effectively use hashtags:
- Utilize a combination of popular and niche-relevant hashtags
- Take advantage of trending hashtags
- Research popular hashtags in your niche
- Ensure that the hashtags are relevant to your video content
- Avoid overuse of hashtags
It’s important to use hashtags that are relevant to your videos, but also avoid using too many of them. A small number of well-selected hashtags will suffice.
Use Keywords on TikTok
Similar to hashtags, incorporating relevant keywords in your videos can increase their visibility. Many users utilize the TikTok search bar to discover videos on specific subjects, so by including relevant keywords in your videos, you are more likely to be discovered.
When using keywords, keep the following tips in mind:
- Use keywords that are relevant to your video content
- Incorporate popular keywords in your niche
- Utilize trending keywords when possible
- Research popular keywords in your niche
- Avoid overuse of keywords in your videos
Conducting research on popular keywords in your niche is always a good idea. Keep in mind that less is more, too many keywords will turn people off.
How To Sustain Your Viral Videos
Once you’ve succeeded in making your videos go viral, it’s crucial to maintain that success. By continuing to keep your videos popular, you have a greater chance of maintaining long-term success.
To maintain the success of your viral videos, consider the following tips:
- Maintain high-quality content in your videos
- Continuously produce interesting and engaging videos
- Keep a consistent posting schedule
- Utilize popular hashtags and keywords
- Collaborate with other popular TikTok users
- Keep your videos concise
Keep in mind that it’s challenging to sustain virality, but with hard work, it can really pay off.
Achieving viral success on TikTok is a challenging task, but by producing captivating content and utilizing hashtags and keywords effectively, you increase your chances of success. Remember to also put in the effort to maintain your viral status over time.
With this knowledge, you’re now equipped to go viral on TikTok. Best of luck!
Need help with your business’s social media strategy? Contact us at Intensify for a free consultation.
Frequently Asked Questions About Going Viral On TikTok
How Many Likes Or Views Does It Take To Go Viral On TikTok?
The exact number of likes and views that constitute virality is unknown. However, a strong engagement rate is 4% views-to-likes (4 likes per 1000 views). This type of ratio sends the signal to TikTok’s algorithm that your content is interesting and engaging.
How Many Views Are Considered Viral On TikTok?
Typically, any video with over 200,000 views is considered a viral video.
How Often Should You Post On TikTok To Go Viral?
There’s no hard and fast rule, but many creators have seen success from consistent posting. As a general rule of thumb, if you’re trying to grow on TikTok, post at least 2 times per day every day.
How Long Does It Take To Go Viral On TikTok?
Some videos go viral right after being posted, and others take days or even weeks to reach viral status. Again, there’s no hard and fast rule here.