Facebook Ads ROAS by Industry Benchmarks (July 2023)

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Industry Breakdown of ROAS 🌐

We’ve pulled industry insights from the last 90 days (4/4/23 – 7 /2/23) to provide benchmarks for what your ROAS should be.

  • Art: 1.99 🎨
  • Automotive: 1.78 🚗
  • Baby: 2.62 👶
  • Books: 1.78 📚
  • Car & Truck Parts: 3.33 🚛
  • Clothing: 2.56 👕
  • Collectibles: 1.9 🏺
  • Computers: 3.28 💻
  • Crafts: 1.99 🧵
  • Digital Products: 3.28 📱
  • Electronics: 3.28 📺
  • Fashion Accessories: 2.07 👒
  • Food & Beverages: 1.63 🍔
  • Hair & Braids: 2.07 💇‍♀️
  • Health & Beauty: 1.71 💄
  • Home & Garden: 2.25 🏡
  • Jewelry & Watches: 2.07 ⌚
  • Office Products: 1.84 📎
  • Other: 1.78 🎲
  • Pet Supplies: 1.39 🐾
  • Shoes: 2.56 👟
  • Sporting & Goods: 2.56 ⚽
  • Toys & Hobbies: 1.9 🧸

We want to hear from you! How do you compare to the average? Would the average ROAS for your industry be profitable for your brand?

Have questions about how to improve your ROAS? Reach out and we’ll reply!

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