Industry Breakdown of Facebook Ads ROAS 🌐
We looked at data from over 3,000 accounts for July 2024 to provide ROAS benchmarks by industry for Meta/Facebook Ads.
Overall, we found that the average account had a ROAS (return on ad spend) of 2.98, CPM (cost per thousand impressions) of $12, and CPA (cost per acquisition) of $37.
We also pulled benchmarks for CPM and CPA by industry for Facebook Ads.
Here’s all the data unlocked for you, provided by our friends at Varos.
| Vertical | Avg ROAS | Avg CPM | Avg CPA |
| all verticals | 2.98 | $12 | $37 |
| healthcare | 1.49 | $15 | $54 |
| pets | 1.67 | $16 | $48 |
| wellness | 1.82 | $16 | $42 |
| b2b saas | 2.03 | $16 | $53 |
| b2c saas | 2.03 | $14 | $57 |
| subscriptions | 2.14 | $12 | $36 |
| beauty | 2.31 | $13 | $29 |
| food & beverage | 2.42 | $13 | $35 |
| offline services | 2.71 | $13 | $56 |
| sports & fitness | 3.22 | $11 | $44 |
| entertainment | 3.29 | $8 | $31 |
| crafts | 3.43 | $10 | $28 |
| baby & children | 3.52 | $9 | $22 |
| fashion | 3.65 | $10 | $33 |
| consumer electronics | 3.67 | $9 | $39 |
| protective gear | 3.70 | $10 | $28 |
| collectibles | 3.73 | $7 | $27 |
| travel accessories | 3.76 | $9 | $57 |
| home & garden | 3.86 | $12 | $47 |
| other | 3.87 | $8 | $32 |
| office supplies | 3.89 | $9 | $72 |
| gaming accessories | 3.91 | $9 | $28 |
| gifts | 3.93 | $9 | $24 |
| games (not video games) | 3.97 | $12 | $14 |
| art supplies | 4.27 | $9 | $22 |
| travel services | 5.49 | $8 | $86 |
| hotels | 7.04 | $7 | $209 |
| car accessories | 8.19 | $6 | $25 |
| automotive parts | 9.60 | $6 | $19 |
| marketplaces | 9.60 | $7 | $14 |
*7-day click, 1-day view attribution was used.
Varos’s software allows you to integrate your ad accounts and Shopify and gain insights on how you compare against competitors.
We pulled ROAS by industry data last year as well (from 4/4/23 – 7 /2/23). Check out last year’s data and how it compares:
- Art: 1.99 🎨
- Automotive: 1.78 🚗
- Baby: 2.62 👶
- Books: 1.78 📚
- Car & Truck Parts: 3.33 🚛
- Clothing: 2.56 👕
- Collectibles: 1.9 🏺
- Computers: 3.28 💻
- Crafts: 1.99 🧵
- Digital Products: 3.28 📱
- Electronics: 3.28 📺
- Fashion Accessories: 2.07 👒
- Food & Beverages: 1.63 🍔
- Hair & Braids: 2.07 💇♀️
- Health & Beauty: 1.71 💄
- Home & Garden: 2.25 🏡
- Jewelry & Watches: 2.07 ⌚
- Office Products: 1.84 📎
- Other: 1.78 🎲
- Pet Supplies: 1.39 🐾
- Shoes: 2.56 👟
- Sporting & Goods: 2.56 ⚽
- Toys & Hobbies: 1.9 🧸
How does your brand compare to the average?
Have questions about how to improve your ROAS? Reach out today.
