What’s A Good ROAS?

Debunking ROAS Myths Claims like “I have a 15X ROAS” are misleading and desires like “I want a 3X ROAS” are flawed. ROAS and ad spend have an inverse relationship. Think of ROAS and ad spend like picking fruit from a tree. At first, you grab the low-hanging fruit, which is easy to reach and […]

How To Advertise On Hulu

Looking to tap into a diverse and engaged audience for your brand? Advertising on Hulu could be your key to success. This article offers a step-by-step guide on how to advertise on Hulu, a leading streaming platform. From understanding Hulu’s audience to leveraging its targeting options, we provide actionable insights to help you launch successful […]

What is PPC Management?

tiles saying "PPC" on a yellow background with a plant, notepad, and pencil in the frame

PPC Management is a key component of digital marketing that can significantly boost your business’s online visibility. In this guide, we delve into the ins and outs of PPC management, giving you a clear understanding of its importance, strategies, benefits, and more. What is PPC Management? PPC Management is the process of overseeing and managing […]

Franchise Marketing: Step-by-Step Guide (2023)

Franchising is one of the fastest-growing industries in the U.S., and it’s set to keep booming for years to come. In fact, there are currently more than 753,700 franchise brands in operation across the country.  To get ahead in this highly competitive industry, you need to know how to create a strong franchise marketing plan.  […]

Specialists vs. Generalists: What’s the Difference?

specialists vs generalists

Specialists and generalists are two distinct career paths. However, the line between the two can be a bit blurry sometimes. Here’s our quick definition for both:  “A specialist is a person who focuses on one specific area of expertise, while a generalist is someone who has a wide range of knowledge and experience.” Each of […]

How To Create SEM Ad Copy [Complete Guide]

The better your ad copy is, the better your conversion rate. But how do you make sure that your ad copy is good enough to stand out from the crowd? We’ve got you covered. In this article, we’ve compiled the main steps you needed create SEM ad copy like a pro.  What is SEM ad […]

Growth Marketing: What It Is and Why Your Business Needs It

growth marketing

What is Growth Marketing? Growth marketing refers to a holistic way of growing your customer base. Successful growth marketers focus on optimizing the end result: brand loyalty.  Traditional marketing efforts focus on the top of the sales funnel. Testing and analytics are what drive growth marketing to shape strategies and grow a customer base.  Staying […]

What is Conversion Rate Optimization (CRO)?

Today’s marketers focus on driving traffic and generating website users. But, they often overlook an essential piece of the puzzle: conversion rate optimization (CRO). A well-designed website that’s optimized for conversion is critical to driving profits.   This blog will give you an overview of Conversion Rate Optimization, why your business needs to focus on […]

Lead Generation – A Guide to Generating Business Leads

In an increasingly competitive landscape of online businesses using the same channels for growth, lead generation and user acquisition have become more complex – especially if you’re unsure where to start. It’s a must-have strategy in 2022 to ensure you’re getting in front of the right target audience. So, in this guide, we’ll explore lead […]

The Best Small Business Software for 2023

When I first started Intensify, I was scared to spend money. I thought that success would come from spending as little as possible, while making as much as possible. It turns out, this is a bad approach. If you look at Uber, Facebook, Amazon, or anyone you’ve seen on Sharktank, they all grew their businesses […]