Specialists vs. Generalists: What’s the Difference?

specialists vs generalists

Specialists and generalists are two distinct career paths. However, the line between the two can be a bit blurry sometimes. Here’s our quick definition for both:  “A specialist is a person who focuses on one specific area of expertise, while a generalist is someone who has a wide range of knowledge and experience.” Each of […]

What Are The Three Main Factors That Determine Ad Quality?

PPC Ads are one of the most established forms of digital marketing. They offer the highest ROI out of all advertising models out there. PPC stands for “Pay-Per-Click,” which is a form of online advertising where advertisers pay for each click on their ads. And Google Ads is the single most popular PPC advertising system […]

How To Create SEM Ad Copy [Complete Guide]

The better your ad copy is, the better your conversion rate. But how do you make sure that your ad copy is good enough to stand out from the crowd? We’ve got you covered. In this article, we’ve compiled the main steps you needed create SEM ad copy like a pro.  What is SEM ad […]

Real Estate Social Media Posts For Beginners

Social media marketing has become a significant part of running any successful business, ensuring you maintain a direct connection with your leads. In today’s digital landscape, staying on top of mind through relevant social media channels is integral to a solid marketing plan. Since social media platforms make up a large part of everyday interactions […]

SEO Case Study

This case study aims to provide actionable, topical SEO takeaways for eCommerce businesses. In the past 5 months, we increased our non-branded organic traffic from nearly 0 to 56,000+ sessions per month. We’re very bullish on SEO because, unlike paid ads, SEO has not been impacted by iOS 14 and its benefits accumulate and drive […]

How To Become a Social Media Influencer

Influencer marketing is the new frontier. The world is social, and it’s easier than ever to get your content seen by a huge audience. However, it’s not always easy to figure out how to do it.  What do you need to become a social media influencer? How do you get started building up your own […]

How To Tag Someone On LinkedIn

Linkedin is the most popular professional networking platform today. It’s a place to showcase your skills and experience while connecting with professionals in your industry.  With more than 875 million users on the platform, it takes more than creating a profile and sharing content to expand your network. Tagging people to your posts is an […]

The Best SEO Companies in Los Angeles

seo companies in los angeles

When finding the best SEO company in Los Angeles, look for an agency with a proven track record of success. This includes improving rank for high-intent keywords, driving increased organic traffic, building a strong backlink profile, and more.  What is an SEO Company? An SEO (Search Engine Optimization) company is any business that specializes in […]

What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer), sometimes referred to as an Outsourced CMO, is an experienced marketer who lends expertise to businesses part-time. They’re a great solution for organizations that need part-time strategic marketing guidance. For many organizations, hiring a fractional CMO is a great business move. They get expert marketing leadership and guidance as […]

The Best Web Design Companies in Los Angeles

Los Angeles, California has some of the most creative and innovative web design companies in the United States. With a strong website, your business is exponentially more primed to generate leads, sell products or services, and grow a customer base than companies without.  What is a Web Design Company? Web design companies specialize in developing […]