Sell Your Product Category, Not Your Product.
Someone can believe your product is better than every alternative and still have no reason to buy it today. Your ingredients may be better. Your packaging may be easier to use. But if the person watching your ad hasn’t connected the product to a problem they want solved, those differences give them information without much […]
Your ROAS Can Improve While Your Business Loses Money
Your ad report looks better. Revenue is up, ROAS has improved, and more orders are coming in. But after paying for the products, shipping, and marketing, you have less money left. That can happen even when the reporting is accurate. ROAS measures revenue attributed to advertising divided by ad spend. It doesn't tell you what […]
Ecommerce Landing Page Optimization: What’s Actually Working in 2026
Too often, eCommerce brands pour time and money into creatives and targeting, only to undermine all that work by sending paid social traffic to landing pages that aren’t optimized to convert those clicks. The result is wasted spend and a disappointing ROAS that doesn’t reflect ad quality. The missing link? Ecommerce landing page optimization. This […]
SEO vs. PPC: Which Strategy Is Right for eCommerce Brands?
With limited budgets and fierce competition, growth-minded eCommerce brands can’t afford to waste a single dollar of valuable marketing spend. You need lean, scalable customer-acquisition strategies. Choosing between SEO vs. PPC isn’t always simple. Both channels generate traffic, but they work in fundamentally different ways. In this guide, we’re cutting through the marketing jargon and […]
AppLovin Review: Experience and Recommendations
There has been a lot of chatter about AppLovin in DTC communities. Intensify, an eCommerce advertising agency, decided to test the mobile ad platform for one of their clients. Despite tough competition from larger companies like URX and Digital Turbine, AppLovin has quickly gained popularity and it’s stock has skyrocketed. Is it worth it? Here’s […]
eCommerce Growth Strategies: Proven Tactics to Scale Your Online Store
The eCommerce landscape is one of the most fast-paced, competitive sectors in the global economy. In the US alone, over $300 billion of sales take place online every year. With changing customer expectations, rapid technological advancements, and aggressive sales tactics from competitors, you need to be savvy to get ahead. The opportunity for growth has […]
The Do’s and Don’ts of Managing Business Listings
Having a multi-channel business means that you need to focus efforts on each aspect of the business to drive traffic. Brick-and-mortar businesses also require some digital efforts to bring awareness to their existence. This is where online directories come in. They’re online listings, that help people find information about businesses in a certain area. A […]
Home Decor Client SEO Case Study: Unveiling Our Success Recipe
Are you curious how Intensify managed to skyrocket a home decor brand’s organic traffic and search engine rankings? In this SEO case study, we’ll reveal the strategies and tactics that produced incredible results for the client. The Results After just four months, a home decor client saw incredible results from our SEO strategies. Stunning Traffic […]
Our SEO Reporting Process: Driving Success with Data
SEO reporting matters. It helps businesses understand their website’s performance and guides strategy adjustments. Intensify implements a comprehensive reporting process that keeps clients informed, allowing for data-driven decisions that lead to SEO growth. Read on for a detailed look into our SEO reporting process. Data: The Foundation Of SEO Success Right off the bat, we […]
Our SEO Link Building Services: Boost Your Rankings with Intensify
Link building is crucial in SEO, as it improves search rankings and drives organic traffic to your website. At Intensify, our expertise in link building ensures the acquisition of high-quality backlinks, strengthening your online presence and ability to rank for your target keywords. Read on for details on our SEO link-building services. High-Quality Link Building […]