What is SEO Marketing?

In recent times, SEO has become a critical part of digital marketing strategies. Millions of search queries are performed daily, and SEO marketing looks out to reach those audiences. Thus, this article is a breakdown of what SEO marketing entails and the role it plays today. So, keep reading to find out how to use […]

How To Create Snapchat Ads

In July 2011, Cofounders Evan Speigel, Bobby Murphy, and Reggie Brown developed an app together. The purpose of this app was to send photos to others that would disappear after a set time. They initially named this app “Picaboo.” Word started to go around about the app, and people from all over the globe slowly […]

What is Conversion Rate Optimization (CRO)?

Today’s marketers focus on driving traffic and generating website users, but they often overlook an essential piece of the puzzle: conversion rate optimization (CRO). While SEO and inbound marketing remain essential for business success, ensuring your website is designed and optimized for conversion is critical. Analyzing your existing user’s actions and behaviors on your website […]

How to Create an Effective SEO Strategy for 2022

It’s never been easier to sell online. Last year, the retail ecommerce market surpassed $4.9 trillion and is expected to grow to $7.4 trillion by 2025. In other sectors, online sales and marketing is used at a comparable scale to drive revenue, brand awareness, and growth. SEO (search engine optimization) is one of the best […]

Lead Generation – A Guide to Generating Business Leads

In an increasingly competitive landscape of online businesses using the same channels for growth, lead generation and user acquisition have become more complex – especially if you’re unsure where to start. It’s a must-have strategy in 2022 to ensure you’re getting in front of the right target audience. So, in this guide, we’ll explore lead […]

8 Social Media Optimization (SMO) Strategies for Business Growth

As a business owner, you know that social media is a powerful tool to reach new customers, grow your brand, and boost sales. With billions of users across platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more, social media has given businesses a unique opportunity to reach their target audiences whenever they please. In order […]

How to Get Started With TikTok Ads

The Chinese tech firm, Bytedance, purchased Musical.ly in 2018 and merged it with a new app called TikTok. Starting out, it was an online video-sharing platform that allowed users create and share short videos. The videos combined several genres, including dancing, lip-synching, etc. Since then, the video-sharing network has expanded to become even more creative. […]

Where is Ads Manager on Facebook?

Have you ever wondered how to access Facebook Ads Manager? Maybe you’ve seen the option in your Facebook settings but weren’t sure what it was. Or perhaps you’ve never even heard of Ads Manager! Either way, we’re here to help. Ads Manager is Facebook’s tool for creating and managing advertising campaigns. It’s a powerful tool […]

Best SEO Tools for Small Businesses

Search Engine Optimization (SEO) is a critical aspect of achieving your marketing goals for better returns in your small business. However, there are several tools out there that you can try out for your business. Instead of having to check out the various options available, Intensify has compiled some of the best SEO tools to […]

Are Facebook Ads Worth It?

are facebook ads worth it

For the last two years, there has been an unsettled debate in the digital marketing world about whether Facebook ads are worth it or not. We are at a crossroads where Facebook (now known as Meta) has been in the eye of the public for various reasons, announcing a complete rebrand, a decrease in users, […]