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We’ve all been there – you post interesting and informative Instagram reels, but they only get a few likes. This can happen for a variety of reasons, but you’re probably just not posting at the right time!

Some people swear by early morning posts, others late at night. And still, others believe that any time besides peak hours is the way to go. But what does the data actually say? What is the best time to post reels on Instagram for your brand or business? Should you post on a weekday or on a weekend? Let’s take a look!

What the Data Says

When it comes to the timing your Instagram posts, the data says there is no one-size-fits-all answer.

According to a study by Later, the best time to post reels on Instagram for optimal engagement are:

  • Monday: 5 a.m.
  • Tuesday: 6 a.m.
  • Wednesday: 6 a.m.
  • Thursday: 5 a.m.
  • Friday: 6 a.m.
  • Saturday: 6 a.m.
  • Sunday: 6 a.m.

However, a study by Sprout Social found that the best time to post on Instagram for optimal engagement are:

  • Mondays at 11 a.m.
  • Tuesdays and Wednesdays from 10 a.m. to 1 p.m.
  • Thursdays and Fridays, 10 a.m. and 11 a.m.

So, what’s the verdict?

There is no particular “Best Time” for everybody. It varies depending on factors such as your audience, who your instagram followers are, time zone, type of video content, the Instagram algorithm, etc.

Let’s take a more in-depth look at some factors you should consider when determining the best time to post on Instagram for your brand.

Related: How to Go Viral on TikTok

What Factors Should You Consider When Determining the Best Time to Post on Instagram?

There are a few factors Instagram users should consider when trying to determine the prime time to post video content on Instagram. They are:

  • Your audience
  • Your content
  • Your goals

#1. Your audience

When trying to figure out the best time to post on Instagram, you need to consider your audience.

Think about when they are most active on social media and when they are most likely to see your content.

Are they early risers, or do they stay up late?

Do they work 9-5 jobs, or are they students?

Answering these questions will help you determine the best time to post video content for your specific audience. So how do you know when your audience is most active on social media?

Simple, just take a look at your insights!

Instagram insights will show your audience‘s age, gender, location, and interests. It will also show you when they are most active on the app.

To access your insights, go to your profile and click on the three lines in the top right corner. Then, click on insights.

From there, you can click on “followers” to see when they are most active.

The location of your target audience is also essential when determining the best time to post on Instagram.

This is because people in different time zones will be active at different times. For example, if most of your audience is in the United States, you will want to consider EST when posting.

On the other hand, if you have a global audience, you will need to consider all the different time zones.

#2.Your Reel content

As we all know, content is king. And the type of content you post will determine the best time for engagement on Instagram.

Let’s say you’re posting photos of food, then the best time to post on Instagram will be during mealtimes.

If, on the other hand, you are posting photos of fashion, the best time to post on Instagram will be during the daytime, when people are more likely to be looking at fashion.

And nighttime is the best time to post on Instagram if you post videos of the nightlife. Like people partying or going out to bars and clubs.

#3.Your goals

At the end of the day, the best time to post on Instagram is whenever is best for YOUR brand and YOUR goals. 

Think about what you want to achieve with your posts, and then determine the best time to post an Instagram reel based on that.

Do you want to increase brand awareness on social media? Then post when your target audience is most active.

Do you want to increase sales? Then post during mealtimes or when people are more likely to be looking at your type of content

Related: What is Social Media?

So, there you have it! The best time to post reels on Instagram varies depending on many factors such as your target audience, time zone, content, etc. Keep these factors in mind when trying to figure out the best time to post on Instagram for your brand.

Now you know the best time to post reels on Instagram. Good luck, and don’t forget to have fun with it!

Need help with your business’ social media marketing or overall social media strategy? Contact us at Intensify for a free consultation!

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