With almost a billion active users, TikTok presents an amazing opportunity for you to reach new users and grow your audience. And while posting amazing content to TikTok is a must, if you want to get seen on the app and grow your social media presence, timing your posts is crucial.
That’s why we compiled data from various TikTok marketing studies on engagement metrics on the app at different times of the day. Now you can know exactly when it’s the best time to post on TikTok.
The Best Time to Post on TikTok
The best time to post on TikTok is between 6 – 10 am or 7 – 11 pm EST.
These times will give your content the best chance of gathering traction. That’s because these are the times when TikTok’s users are most active, and when there’s the least amount of fresh, new content. This gives you a chance to shine.
Note that these times are worked out in Eastern Standard Time, so if your audience is not in the U.S., you may need to adjust to these averages.
And remember, optimal times to post on TikTok vary by day of the week. Posting on a Monday is very different from posting on a Saturday. So if you’re trying to optimize your content for a specific day, you’ll need some more specific time ranges.
The Best Times to Post on TikTok for Each Day:
- Sunday: 7 – 8 AM, 4 PM
- Monday: 6 – 10 AM, 10 PM
- Tuesday: 2 – 9 AM (Yes, that’s 2 in the morning!)
- Wednesday: 7 – 8 AM, 11 PM
- Thursday: 9 AM – 12 PM, 7 PM
- Friday: 5 AM, 1 PM – 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
The best TikTok posting time may be scattered, but pay attention to those early morning slots. Those
might be the best times to push your TikTok video and see consistent growth.
And if you want better engagement…
The Best Time to Post on TikTok for High Engagement
- 9 AM Tuesday
- 12 PM Thursday
- 5 AM Friday
…these are the best times to post on TikTok to get those all-important reactions that will make your content go viral.
Related: How to Go Viral on TikTok
TikTok: Why It Really Matters When You Post
TikTok’s largest audience is currently children and teens under 18. This demographic is more active in the early morning or late afternoon.
TikTok uses an algorithm to serve videos to its audience. Which means if you want to reach a better audience and grow your brand, you need to post at times when your content is most likely to gain immediate attention. That means the best time to post is right before peak times.
Why You Must Time TikTok’s “For You” Section
TikTok users can choose to subscribe to a specific creator and view their content at all times.
But the more widely used feature on TikTok is the “For You” section. This section exposes users to content from creators they haven’t yet followed, which means you can easily reach brand new users who’ve never heard of your brand.
The key to reaching these users is to post at the right time and get instant reactions. That way, the algorithm will start to push your content to even more people.
Time your social media posts right, and you’ll consistently show up in peoples’ “For You” sections. This will give your content the best chance to be seen in that ocean of dancing and memes.
Related: How to Get Started with TikTok Ads
Need help with your business’ social media strategy? Contact us at Intensify for a free consultation!