Search Engine Optimization (SEO) is a critical aspect of achieving your marketing goals for better returns in your small business. However, there are several tools out there that you can try out for your business.

Instead of having to check out the various options available, Intensify has compiled some of the best SEO tools to serve different marketing needs. These SEO tools can save you from the stress of strenuous keyword search and analysis to remain competitive.

Thus, all you need is to check out the list below and pick what works for your small business.

Top 5 SEO Tools for Small Businesses

Here are some of the tools that you could try out:

1.    Ahrefs SEO Tool

Highlighted features:

  • SEO audit.
  • Keyword research.
  • Competitor research.
  • Viral content research.
  • Includes a database of backlinks.

Ahrefs presents as one of the most reliable online SEO tools for anyone to use when dealing with market competition. It is regarded as one of the largest websites that SEO experts use in analyzing a potential business need.

For small business owners that require niche-specific content as part of their marketing tactics, the Ahrefs SEO tool can help you find a link. It can help increase website visits, fix broken links, and how your pages are performing.


  • Extensive user support systems (Figma, Photoshop)
  • Impressive keyword search system.
  • Improves brand ranking
  • Great web link index.
  • Advanced filtering features


  • Doesn’t work on mobile apps
  • Requires a better API Integration


2.    Majestic SEO Tool

Highlighted Features:

  • Website review
  • Site Explorer
  • Data Index features
  • Majestic Million

The Majestic SEO tool is one of the oldest SEO tools available on the market today. Small businesses can access a wide range of backlinks between different other websites. It has the Majestic million feature which presents you with up to a million websites to collect SEO data from.

There is a feature that allows you to search out both a “fresh index” (data updated throughout the day) and a “historic index” (old data) with a lightning retrieval speed. Majestic SEO has site explorer features that would let you get an overview of your website for future strategies.


  • Access to a large amount of data
  • Provides a remarkable analysis of competitors
  • Helps get a site overview
  • Provides access to various backlinks


  • No Google Analytics Integration
  • May be difficult to use the more advanced features.


3.    KWFinder SEO Tool

Highlighted Features:

  • Ad hoc Keyword search
  • Management Functionality.
  • Google SERP tools.
  • Rank tracking

KWFinder is an SEO tool that works well in providing less competitiveness for your business. It has an SEO keyword tool that you can use to expertly determine the best keywords for your site and run analytical reports on the Search Engine Results Page (SERP).

If you want to see how well you rank online as well, this SEO tool provides that opportunity. The rank tracker tools do this while providing updates on your progressions based on the necessary key metrics.


  • Affordable tool option.
  • Impressive keyword suggestions.
  • Uses the Google SERP-specific tools.
  • Helps to track site rankings


  • Limited SEO tooling capabilities.


4.    Google Search Console

Highlighted Features:

  • Automatic Integration
  • Google SERP included
  • SEO Checker tool
  • Website indexing

Are you looking for an SEO tool that offers both functionality and affordability? Google Search Console allows you to monitor and report on your website’s presence while using the Google SERP (Search Engine Results Page). All that is required is to verify your website through either the Google Analytics tool or any other indexing tool.

Interestingly, you don’t need to have a running Google Search Console account to make use of this SEO tool. The only reason you need to have an account is to manage your indexing and how your website is represented in search results.

So if it’s a new website or an old one, this seo tool allows you to index your business for free.


  • Offers free support.
  • Suitable for SEO beginners
  • Makes it easy to access key SEO metrics


  • No SERP competitor analysis.

5.   SEMRush Tools

semrush seo tool

Highlighted Features:

  • Site Ranking features
  • Provides domain analytic reports
  • On-Page SEO Checker tool
  • Backlink Tracking

With the SEMRush SEO tool, you can generate campaign structures for your small business that is specific to your current project. There is also the feature that lets you track how your campaigns are going at each time to help determine their success.

Another great feature to look out for when using this SEO tool is the Domain vs Domain analysis which helps determine how competitive your website is. The tool also provides recommendations for a better result after the analysis.


  • Comes with a keyword research tool
  • Provides a project-based SEO campaign structure
  • Offers remarkable SEO recommendations
  • Allows tracking rankings.


  • No keyword list management feature.



Are you still looking for the best free SEO tools for your small business? The tools highlighted on this list provide you with an opportunity to take advantage of the best SEO tools on the market. They can help generate keywords, site rankings, and a range of other features.

So, try them out and take your small business to the next level. 

Need help with your small business SEO strategy? Top-rated SEO company Intensify can help. Reach out today for a free consultation.



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