Lead Generation – A Guide to Generating Business Leads

In an increasingly competitive landscape of online businesses using the same channels for growth, lead generation and user acquisition have become more complex – especially if you’re unsure where to start. It’s a must-have strategy in 2022 to ensure you’re getting in front of the right target audience. So, in this guide, we’ll explore lead […]

8 Social Media Optimization (SMO) Strategies for Business Growth

As a business owner, you know that social media is a powerful tool to reach new customers, grow your brand, and boost sales. With billions of users across platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more, social media has given businesses a unique opportunity to reach their target audiences whenever they please. In order […]

How to Get Started With TikTok Ads

The Chinese tech firm, Bytedance, purchased Musical.ly in 2018 and merged it with a new app called TikTok. Starting out, it was an online video-sharing platform that allowed users create and share short videos. The videos combined several genres, including dancing, lip-synching, etc. Since then, the video-sharing network has expanded to become even more creative. […]

Where is Ads Manager on Facebook?

Have you ever wondered how to access Facebook Ads Manager? Maybe you’ve seen the option in your Facebook settings but weren’t sure what it was. Or perhaps you’ve never even heard of Ads Manager! Either way, we’re here to help. Ads Manager is Facebook’s tool for creating and managing advertising campaigns. It’s a powerful tool […]

11 Best SEO Tools To Use in 2022

What is SEO? SEO stands for “search engine optimization”. It’s the practice of making sure your website is as visible as possible in search engines. There are two main types of SEO: on-page and off-page. On-page SEO focuses on the content of your site. This includes how you structure it, what keywords you use, and […]